Anchor Tags, the text that is linked to other web pages or websites is a crucially important element for SEO. The Search Engine Spiders note the Anchor Text as the basis for the link going to other Web content and as such they form the basic "Index" entry for the content to follow. Anchor Text in fact becomes the phrase that is the used for ranking the content at the destination of the link.
In the early 2000s (2004 or 2005) I had a discussion with a client in the Landscaping business about his website that contained many links to other web pages looking like these phrases:
"Click Here"
"Read More"
"See Details"
etc.
As I was suggesting to the client to use relevant search phrases in the Anchor Text like the following for improved rankings:
"Click for Landscaping Details"
"Read about Landscaping"
"See Landscape Design Tips"
The Website owner wondered if these changes could actually make any difference and I wanted to make sure I got him the full details.
During the early 2000s Google's Indexing algorithms were not nearly as sophisticated as they have become over time. When I researched his SEO Rankings for his original phrases, I was actually able to show him that his website Ranked for those phrases on the search results pages somewhere in the high teens (Pages in the 60s and 70s).
That was enough to convince him of the SEO value of the Anchor Texts and we optimized his Website to achieve the SEO Rankings he wanted.
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