Sunday, January 22, 2017

Webpage names and SEO

Do Webpage names make a difference for SEO Rankings?
The answer is a resounding "yes".
Webpage names are the "Destination" text for the Website Menu items and as such the navigation link begins with the Menu text and terminates in the Website File name.

The most common Menu Tags that are used on the large majority of Websites and their respective Web page file names are:

"About Us" --> AboutUs.HTML (or ASP, PHP, etc.) 
"Contact Us" --> ContactUs.HTML (or ASP, PHP, etc.) 
"Privacy Policy" --> PrivacyPolicy.HTML (or ASP, PHP, etc.) 
"Terms & Conditions" --> TermsConditions.HTML (or ASP, PHP, etc.)

none of which have any SEO Rankings value related to the nature of the business and the desired Search Phrases for SEO Rankings.

I have been recommending Website File names like these (the example is for a business selling Private Jets):

"About Us" --> About-Private-Jet-Sales.HTML (or ASP, PHP, etc.) 
"Contact Us" --> Contact-Private-Jet-Sales.HTML (or ASP, PHP, etc.) 
"Privacy Policy" --> Privacy-Policy-Private-Jet-Sales.HTML (or ASP, PHP, etc.) 
"Terms & Conditions" --> Terms-Conditions-Private-Jet-Sales.HTML (or ASP, PHP, etc.) 

and the SEO Rankings results are outstanding.
Of course its impossible to measure the actual improvement of any single element in an overall SEO project, but the overall results clearly speak for themselves.

 

No comments:

Post a Comment