Monday, January 2, 2017

Identifying the Search Phrases your prospects use

The criteria for locating a Brick-&-Mortar business is knowing where your prospects are or where they congregate.
The same principle holds true for a Web-based business, except for the fact that it's actually far easier to find where your prospects congregate, as it doesn't matter where they are, just knowing what they search for, is telling you precisely where they "congregate".
And if you know what search phrases they use and then SE Optimize your website for those search phrases, once your website is well Indexed and Ranked by Google for those search phrases, you are now in front of your prospects exactly where they "congregate".
And Google is very helpful in that regard being willing to let you know the average monthly search frequencies over the last 12 months for any number of (up to 1,000 at one time?!) search phrases in any Geographic area.
So there is no more uncertainty or having to guess where your prospects are - just use your Google Adwords account (Free till you actually run some PPC Ads) to find out the monthly averages of the actual search frequency for the phrases you can think-of followed by Optimization of your website for those - and VOILA - you have a very good chance to find your prospects quickly becoming customers.

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